[eng] Travel contexts and tourist behaviors are influenced by technological
advancements in the last decades. Online travel industry offers its consumers a
wide range of tourism goods and services and travelers evaluate these products
with online travel information gathered through internet and social media.
Consumer-generated content (CGC) shapes these sources with reviews, userratings, photos, videos. In this study, we aim to understand travelers‟ perceptions
towards this content and intention to use these sources regarding their travel
planning and booking processes. We measure the perceived attributes of Online
Travel Agencies (OTAs), Travel Review websites and social networks and
evaluated socio-demographic profile of the participants in our survey. We have
implemented one-way ANOVA test for making comparisons among CGC sources.
We have also explored the perceptions of these information sources under Multiple
Regression Model. Based on our results, we can emphasize that OTAs are the most
widely used platform by travelers. Besides, female travelers and younger travelers
are more likely to use social media for planning and booking their trips.