Analysis of wine tourism demand profile at the wine region of Majorca

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dc.contributor Sard Bauzá, María Cerdà Cerdà, Maria Antònia 2019 2020-03-31T10:04:17Z 2020-03-31T10:04:17Z 2019-09-13
dc.description.abstract [eng] Majorca is known as a tourism destination but not as a wine region destination. This paper suggests an analysis of the Majorcan wine tourists’ profile from a demand perspective, including a Majorcan wine tourist typology developing its demographic and psychographic characteristics. A total of 104 responses collected through a survey selfadministrated to wine tourists across six wineries of Majorca in 2018. Results stress that wine tourism is still underdeveloped at the Balearic Islands, in this regard, the data is expected to be used in a sustainable and useful way by the Majorcan wine industry, local authorities and other stakeholders or public interested. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject 634 - Horticultura. Viticultura ca
dc.subject.other Wine Tourism ca
dc.subject.other Wine Tourist ca
dc.subject.other Wine Destination ca
dc.subject.other Wine ca
dc.title Analysis of wine tourism demand profile at the wine region of Majorca ca
dc.type info:eu-repo/semantics/masterThesis ca
dc.type info:eu-repo/semantics/publishedVersion 2019-11-29T10:57:45Z

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