[eng] The significant development of tourism as an economic activity in
some cities has led to the need to integrate potential demand for public transport
generated by tourists into planning decisions. Public transportation is considered
a critical factor of tourism competitiveness and plays a fundamental role in the
promotion and maintenance of a sustainable tourist destination. Ensuring equity
of public transport services requires specific methodological tools for diagnosis
and optimization. There are few references regarding the need to integrate
tourism demand in the planning of public transport of cities or the development
of methods and techniques to facilitate this task. A method for evaluating
potential public bus transportation demand including both residents and tourists
is presented. The method uses geographic information systems and statistics,
namely, the Gini coefficient, to diagnose imbalances between supply and
demand and the degree of equity in transport services. The city of Palma (Spain)
is selected as a case study. The results show a significant imbalance in the public
transport of the city. There is a large concentration of tourist facilities in areas
where the level of bus service is not sufficient for the demand of the resident
population and tourists.