[eng] This paper explains what online reputation in tourism companies and destinations
is and what its management implies. Particularly, I would like to focus on the
importance of this concept as a marketing strategy in order to improve brand
awareness and, of course, to catch clients and do a successful business. Finally,
I am also going to analyze some examples of how tourism companies and
destinations manage their online reputation in order to develop in deeply all the
issues related with this topic.