Online Reputation Management in tourism companies and destinations

dc.contributor	Serra Cantallops, Antoni
dc.contributor.author	Amengual Colom, Maria Antònia
dc.date.accessioned	2017-11-16T09:27:01Z
dc.date.available	2017-11-16T09:27:01Z
dc.date.issued	2017-11-16
dc.identifier.uri	http://hdl.handle.net/11201/3362
dc.description.abstract	[eng] This paper explains what online reputation in tourism companies and destinations is and what its management implies. Particularly, I would like to focus on the importance of this concept as a marketing strategy in order to improve brand awareness and, of course, to catch clients and do a successful business. Finally, I am also going to analyze some examples of how tourism companies and destinations manage their online reputation in order to develop in deeply all the issues related with this topic.	ca
dc.language.iso	eng	ca
dc.subject.classification	Matèries generals UIB::Turisme i hoteleria	ca
dc.title	Online Reputation Management in tourism companies and destinations	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.subject.keywords	online reputation	ca
dc.subject.keywords	social media	ca
dc.subject.keywords	corporate reputation	ca
dc.subject.keywords	web 2.0	ca
dc.subject.keywords	brands awareness	ca
dc.subject.keywords	Search Engine Optimization	ca
dc.subject.keywords	electronic Word-of-Mouth	ca