Analysis and comparison of the tactics applied by grocery store chains in Sweden and Spain

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dc.contributor Alonso Paulí, Eduard Lucena Matemalas, Rafael 2014 2018-01-31T12:06:14Z 2018-01-31T12:06:14Z 2018-01-31
dc.description.abstract [eng] This paper aims to obtain a better understanding of the tactics that grocery store chains use inside their facilities to increase the client's consumption. In order to do so, the manners in which grocery stores of different nature and location apply the most common tactics are compared. To identify and comprehend these tactics, the theory section explains the concepts of marketing mix, merchandising and consumer's behaviour; also includes store hours regulations. To achieve the goal of the research, a field work was conducted in six grocery stores owned by different chains, three of them situated in Spain and the other three in Sweden. The data was collected and later analysed, concluding that the differences at applying the tactics are minimal and depend mostly on the nature of the store (supermarket, discount supermarket or hypermarket), not on its location. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights info:eu-repo/semantics/openAcces
dc.rights all rights reserved
dc.subject 33 - Economia ca
dc.title Analysis and comparison of the tactics applied by grocery store chains in Sweden and Spain ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion
dc.subject.keywords Grocery store ca
dc.subject.keywords Tactics and analysis ca

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