[eng] The focus on this paper is set on repositioning and regeneration of Magaluf as a
tourist destination and the role of the hotel sector in regeneration processes.
The Tourism Area Lifecycle (TALC) can be applied to Magaluf in the context of
a mature tourism destination and the recent improvements in the area invite to
find a connection between the repositioning efforts and the hotel improvements.
A questionnaire survey taken among 20 participating hoteliers and primary data
obtained from relevant stakeholders give more insight whether there is a cause,
effect or reciprocal relationship between the repositioning of Magaluf and the
improvement of hotel infrastructures.